Beyond Traditional IR Solutions

Why is Solebury Communications different? Solebury moves beyond simply providing traditional IR services that corporations have come to expect and brings a differentiated set of positioning skills and a proven track record of effectively communicating equity stories that resonate with investors. Solebury’s skills have been honed on thousands of transactions during decades spent as equity product specialists at Wall Street’s finest bulge bracket firms.

Over many years, Solebury’s professionals have learned how to craft an equity story and package it in a fashion quickly appreciated by investors – creating a call to action. An important part of this process is articulating a coherent investment thesis exposing the intangible elements of every equity story and leading the discussion on a market-justified valuation. Value is created and maximized when investors understand management’s vision and appreciate the on-going strategy and probability for success.

Properly positioning a corporation will not unlock value alone, as it is necessary to both target the appropriate investor base and develop stock technicals. Good ideas are made actionable by expanding market sponsorship and thereby increasing liquidity. Through years of direct interaction with investors, Solebury provides deep insight regarding investors’ specific thought processes, investment styles, ‘hot buttons’ and behaviors. Solebury then turns these perspectives into IR action steps. In addition, given today’s volatile markets, Solebury’s direct access to real-time market and investor information through it’s affiliation with a boutique investment bank provides invaluable market color.

Solebury knows from experience that a good company does not necessarily translate into a good stock. Proactive and timely management of every element of a stock’s profile is necessary to bridge this gap. By engaging in forensic audits of a company and a stock’s technical aspects, Solebury identifies actionable areas for improvement, and subsequently institutes measurable strategies to increase sell-side sponsorship, drive buy-side demand, monitor shareholder risk profiles, and increase stock liquidity.